Strategy
The work you want, and who you want it from. Why the second half is the half that makes the money.

Six areas decide which one you have got. This is twelve pages on what each of them costs you while it stays weak, and where to start.
Check your junk folder if it has not arrived in a minute or two.
Nothing else happens now. Read it when you have twenty minutes, and there is a scorecard at the back if you want your own numbers.









For each one: how you can tell yours is weak, what it is costing you while it stays weak, and the one thing to do first. Then eighteen questions and a score out of 54.
Every number in it is worked out in full, on a firm about the size of yours. Put your own figures in and the answer changes, but the shape of it does not.
The work you want, and who you want it from. Why the second half is the half that makes the money.
Deciding on figures or on feel, and the 21-month gap most owners make decisions across without realising.
Why one large customer is not a risk you carry. It is a price you pay, in every negotiation.
The reason hiring people can lower your ceiling instead of raising it.
Two firms, identical profit. One can be handed over for a fortnight. The other cannot.
Whether people bring you problems or decisions, and why that is not about attitude.

I’ve worked with business owners for years, and it’s nearly always the same story. Somebody sets up on their own, works harder than they ever did for anybody else, and five years on they’ve built something that can’t run for a fortnight without them. The accounts look fine. They’re shattered.
That’s what the report is about. It came out of a book I wrote called Business 2.0, and it’s the same six things I go through with owners when we coach them.
We’re Buzz Accounting. We took over J A McClements & Co on the Fenaghy Road in Ballymena.