Strategy
Choosing the work you want and the customers you want it from, and why the choice of customers decides most of the profit.

The free twelve-page report covers the six areas that decide whether the business can run without you, what each one costs while it is weak, and where to start.
Check your junk folder if it has not arrived in a minute or two.
The report takes about twenty minutes to read, and there is a scorecard at the back for your own numbers.









For each of the six areas that decide whether the business can run without you, the report shows how to tell yours is weak, what it costs you while it stays weak, and the one thing to do first. It ends with eighteen questions and a score out of 54.
Every number in it is worked out in full, on a firm about the size of yours, so you can put your own figures in.
Choosing the work you want and the customers you want it from, and why the choice of customers decides most of the profit.
Whether decisions are made on figures, and the 21-month gap most owners make decisions across without realising.
How depending on one large customer weakens your position in every price negotiation.
Why hiring people can limit how far the business grows.
Whether someone else could run the business for a fortnight, and why that matters even when the profit is the same.
Whether people bring you problems or decisions, and what decides which.

I’ve worked with business owners for years, and it’s nearly always the same story. Somebody sets up on their own, works harder than they ever did for anybody else, and five years on they’ve built something that can’t run for a fortnight without them, even when the accounts look fine.
That’s what the report is about. It came out of a book I wrote called Business 2.0, and it’s the same six things I go through with owners when we coach them.
We’re Buzz Accounting. We took over J A McClements & Co on the Fenaghy Road in Ballymena.