Sole traders & freelancers
London has one of the highest concentrations of sole traders and freelance creatives anywhere in the UK. We keep the bookkeeping simple and the Self Assessment deadlines handled, so you can stay focused on client work.
Based in East Finchley, working with sole traders, freelancers, agencies and limited companies across every corner of the city. Fixed pricing, a dedicated accountant, and advice in plain English.
London is the densest concentration of small businesses in the UK, and it shows in our client list: creative agencies in Shoreditch, contractors working across the City's banks, freelance designers in Hackney, landlords with north London portfolios, and family businesses that have traded from the same high street for decades.
That mix is exactly what Buzz was built for. London businesses move quickly, costs run high, and the difference between a good year and a hard one often comes down to pricing, cashflow and tax decisions made months in advance — not a set of accounts filed after the fact. So alongside the compliance work, our London clients lean on management accounts, cashflow forecasting and proper tax planning as standard.
And no — there's no London premium. The same fixed pricing applies whether you're in Zone 1 or out past the M25.

London has one of the highest concentrations of sole traders and freelance creatives anywhere in the UK. We keep the bookkeeping simple and the Self Assessment deadlines handled, so you can stay focused on client work.
Project-based income, retainers, freelancer costs and irregular cashflow — agency finances have their own rhythm. We help London studios price properly and see the pipeline in the numbers.
New limited companies forming across London's startup and agency scene get a dedicated accountant from day one — company formation, first-year accounts and VAT registration, handled properly from the start.
As your team and turnover grow, so does the complexity. We work with SMEs that have outgrown a single high-street accountant and need someone who can keep pace with faster decisions.
London's rental market means plenty of our clients hold one or more investment properties alongside their main business. We handle the property-specific reporting and tax planning that comes with that.
Contracting through a personal service company brings IR35 questions that a generic accountant can miss. We keep your position clear and your compliance in order, deadline after deadline.
Most of our London clients mix and match from the full range — start with the accounts, add the advice when you're ready.
Bookkeeping, accounts, VAT and payroll handled for you, software included.
See packagesProactive planning and HMRC support, not just a return filed in January.
Explore taxManagement accounts, forecasting and cashflow support for better decisions.
Explore advisory1-to-1 business coaching for clarity, momentum and a better-run business.
Explore coachingOur office is in East Finchley, and because most support happens by phone, video and WhatsApp, we work with clients right across the capital — including:
No. The same fixed monthly pricing applies across every Buzz office — no London premium and no different service tiers whether you are in Zone 1 or out past the M25. Fees are driven by the work: transaction volume, VAT registration and scheme, payroll headcount, number of entities and the state of the records. A Shoreditch agency and a Ballymena manufacturer with identical numbers pay the same. If you have been quoted a postcode-based fee elsewhere, it is worth asking what specifically about the work is more expensive rather than accepting the location as the explanation.
No. Most clients never visit an office — work runs by phone, video call and WhatsApp, and that is true whether you are in Islington or Inverness. If you would rather meet, our London office is at 16 Aylmer Parade, Aylmer Road, N2 0PE, and we will arrange it. The reason we do not push for face-to-face meetings is not cost saving: an hour on video with the file open on screen is generally more useful than an hour across a desk, and it is far easier to schedule when something is urgent.
Yes, and they change the arithmetic materially. Rent and rates in London routinely make a fixed overhead base double what the same business would carry elsewhere, which raises break-even and shrinks the margin for error on pricing. Practical points that come up: small business rates relief and how it interacts with occupying more than one property, whether a lease premium or fit-out qualifies for capital allowances, and the cash impact of quarterly rent days against monthly income. These belong in a forecast rather than being discovered in the quarter they land.
From sole traders and freelancers just starting out to growing SMEs with a handful of staff. The packages flex as you grow so you are not forced to switch accountant again at £500,000 of turnover. Being straight about the upper limit: once a business genuinely needs a full-time in-house finance function or a statutory audit, we are not the right answer — we do not carry out audits. Between those two points, which covers the vast majority of London owner-managed businesses, the service is built for you.
Yes. London has a heavy concentration of contract work in tech, finance and media, and IR35 is the question that decides your take-home. Status turns on the reality of the engagement — control, the right to substitute, mutuality of obligation, financial risk and how embedded you are in the client — not on what the contract says on its own. Medium and large private-sector clients and all public-sector bodies issue the determination, and you can challenge one you think is wrong. We review both the paperwork and the working practices. See the IR35 estimator.
Yes, and you never have to make the awkward call. We write to your existing accountant for professional clearance and your records, take over the HMRC agent authorisation and set the software up while we wait. Most handovers complete within a couple of weeks and the delay is nearly always the other firm's reply. Check two things at your end: the notice period in your existing engagement letter, and whether work you have already paid for has actually been delivered. You can move at any point in the year, though just after a year end is tidiest.
FreeAgent is included in every package at no extra cost, worth up to £330 a year. We are a Xero Gold Partner and also work in QuickBooks and Sage. You do not have to change: if your current setup works and the records are clean, we work in it. We suggest a move when the software is costing you time, will not do what Making Tax Digital requires, or is charging for a tier you have outgrown. See the software comparison before deciding.








