Strategy
The work you want, and who you want it from. Why the second half is the half that makes the money.

Ten minutes, eighteen questions, and you’ll know which of the six areas is holding the other five back.









The work you want, and who you want it from. Why the second half is the half that makes the money.
Deciding on figures or on feel, and the 21-month gap most owners make decisions across without realising.
Why one large customer is not a risk you carry. It is a price you pay, in every negotiation.
The reason hiring people can lower your ceiling instead of raising it.
Two firms, identical profit. One can be handed over for a fortnight. The other cannot.
Whether people bring you problems or decisions, and why that is not about attitude.
You get a score out of nine for each of the six areas, a score out of twenty-seven for each of the three freedoms, and your overall score out of 54. Every area comes with what lifts it and how you will know it is working.
It arrives by email so you have it to work from, and you can score again in three months to see whether the quarter moved anything.
Not an insult, and very common. It is also the most fixable position here, because little has been built that would have to be undone.
Some of it runs and some of it is still you. Where most owner-managed firms sit, and where the gap between working hard and getting somewhere is widest.
It would survive you being away and it is worth something to somebody else. The remaining gaps are worth naming rather than living with.
If it also pays you properly and you enjoy it, there is nothing here you need from us.

I’ve worked with business owners for years, and it’s nearly always the same story. Somebody sets up on their own, works harder than they ever did for anybody else, and five years on they’ve built something that can’t run for a fortnight without them. The accounts look fine. They’re shattered.
That’s what the six areas are about. They came out of a book I wrote called Business 2.0, and they’re the same six things I go through with owners when we coach them.
We’re Buzz Accounting. We took over J A McClements & Co on the Fenaghy Road in Ballymena.