Part of the Buzz family

Meet Buzz Financial Services.

Buzz Accounting is part of a wider Buzz family. Buzz Financial Services is independent financial advice, explained clearly — pensions, investments, mortgages, protection and the bigger life decisions that need a proper plan.

Financial advice built around your whole life
Your financial life is one picture

Advice that's human first, and properly joined up

Buzz Financial Services starts with your life goals and priorities, not a product to sell you — then coordinates specialists across pensions, investments, mortgages and protection so nothing gets planned in isolation.

The regulated advice is given by Equity & General Financial Services Limited, authorised and regulated by the Financial Conduct Authority; Buzz introduces you to them and is not itself authorised (FCA No. 474163).

Family at home working through plans together at the kitchen table
Where Buzz Financial Services helps

Regulated advice across the decisions that matter most

Pensions & Retirement

Understanding your pension options and planning the retirement income you actually want.

Investments

Building wealth with a plan that reflects your goals and your appetite for risk, not a generic model portfolio.

Mortgages

Buying, remortgaging, moving home or later-life lending decisions, worked through properly.

Protection

Life cover, critical illness and income protection built around your household's real risks.

Financial Planning

Joined-up planning across pensions, investments, protection and property, kept as one coherent picture.

Later-Life Lending

Equity release and lifetime mortgage options for later-life and legacy decisions.

Who it's for

Advice built around the stage of life you're at

Families & First-Time Investors

Balancing a mortgage, family life, career changes and the first serious steps towards long-term wealth.

Business Owners

Where the company is your main income and biggest asset, and business and personal finances need planning together.

Pre-Retirees

Working out when work becomes optional, and how to coordinate pension income with investments.

Older Adults & Legacy Planners

Later-life housing decisions, inheritance planning and passing wealth on well.

Properly regulated

Regulated where it counts, clear about where it doesn't

Buzz is not authorised to give regulated financial advice; regulated advice is given by Equity & General Financial Services Limited, which is authorised and regulated by the Financial Conduct Authority, FCA No. 474163. The Financial Conduct Authority does not regulate tax, trusts, will writing and some forms of estate planning. Costs depend on the work involved — fees are always explained before you decide whether to proceed.

Buzz Financial Services and Buzz Accounting

Business performance and personal finances, joined up

Buzz Accounting clients get the same joined-up thinking through our own Financial Services pages — split into Business Financial Services and Personal Financial Services, so business and personal money decisions are handled properly without getting mixed together.

Frequently asked questions

Common questions about Buzz Financial Services

Is this the same as Buzz Accounting?

No. Buzz Financial Services is a sister brand — same wider Buzz family, but a separately regulated advice business with its own engagement terms and its own regulatory obligations. That separation is not branding, it is a requirement: regulated advice has to sit inside an authorised firm, with the reporting, permissions and consumer protections that go with it. Buzz Accounting clients reach the same joined-up thinking through our own financial services pages, which start with a free health check and a written summary rather than a product conversation.

Who regulates it, and what is outside that?

Buzz is not authorised to give regulated financial advice; we introduce clients to Equity & General Financial Services Limited, which is authorised and regulated by the Financial Conduct Authority, FCA No. 474163. You can and should verify that on the FCA register before taking advice from anyone. What the FCA does not regulate: tax advice, trusts, will writing and some forms of estate planning — meaning the Financial Ombudsman Service and the Financial Services Compensation Scheme do not cover those. Knowing which protections apply to which piece of work matters most at the point something goes wrong.

How is advice paid for?

Fees and any commission are disclosed in writing before you decide whether to proceed, as the rules require. Ask for the figure in pounds rather than as a percentage: 1% on a £400,000 pension is £4,000, and the two sentences do not feel the same. Protection and mortgage work is often commission-paid by the provider, which is normal and disclosable rather than hidden. Ongoing advice charges deducted from a fund are the ones people most often forget they are paying, so ask what the annual figure is and what you receive for it each year.

Do I need to be a Buzz Accounting client?

No. Buzz Financial Services advises clients independently of the accountancy practice. Where the connection genuinely helps is affordability and structure — an adviser who can see what the business earns, what you draw and what the accounts will support is not guessing about how much you can contribute or borrow. Where it does not help is if you prefer your financial adviser to have no relationship with your accountant, which is a perfectly reasonable position and one some people hold deliberately.

What kinds of decisions does it cover?

Pensions and retirement planning, investments, mortgages including later-life lending, protection, and the wider financial planning around them — usually framed around a stage of life rather than a product: starting a family, buying a first property, extracting profit from a growing business, approaching retirement, or planning what passes on. The most valuable work is often the least exciting: reviewing old pensions nobody has looked at, closing a protection gap, and getting an expression of wish form updated so it names the right person.

What if I just want a second opinion on advice I have already had?

That is a reasonable thing to ask for and you should not feel awkward about it. Bring the suitability report, the illustration and the schedule of charges — those three documents contain everything needed to judge whether a recommendation makes sense. The questions worth asking of any recommendation are the same: what specific problem does this solve, what does it cost in pounds in year one and each year after, what happens if I do nothing, and what is the exit position if I change my mind in two years.

Ready for advice built around your whole financial life?

Buzz Financial Services runs as its own regulated site with its own advisers and booking — head over to have a proper look.

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