Offer, pricing, profitability, and how much of it depends on you
Growth that leaves more behind rather than just more revenue. Margin by segment, the customers worth having, the price rise you have been avoiding, and reducing how much of the business runs through one person.
- Margin by product, customer or job
- The customers worth having more of
- The price rise, modelled
- What you sell and who can deliver it
- Owner dependency reduced deliberately
- A plan with numbers and dates
Growth that leaves more behind, not just more revenue
Plenty of businesses grow turnover and end up working harder for the same money, or less. Strategic growth coaching is about the four things that decide whether growth is worth having: what you sell, who you sell it to, what you charge, and how much of the result depends on you.
It works from your actual figures, which is why it sits inside an accountancy firm rather than next to one.
In roughly this order
- 1What actually makes money
Margin by product, service, customer or job. Almost every business we look at has a segment losing money that everyone assumed was fine, and one nobody realised was carrying the rest.
- 2Who you should be selling to
The customers worth having more of, and the ones costing you more than they pay. Firing a customer is a growth strategy.
- 3Pricing
The fastest lever there is and the one owners avoid hardest. We model what a rise does to profit and how much volume you could afford to lose and still be ahead.
- 4The offer
What you sell, how it is packaged, and whether it can be delivered by somebody other than you.
- 5Owner dependency
A business that cannot run without you is worth less and costs more to own. Reducing that is a growth decision, not a lifestyle one.
- 6A plan with numbers and dates
Which becomes the thing every subsequent session is measured against.
Where this connects
If we do your accounting, the coach is working from real management figures rather than impressions — see management accounts. Where the plan needs modelling rather than discussion, cashflow and budgeting builds it out properly.
The most common mis-selection here is buying strategy when the actual problem is follow-through. If you already know what to do and consistently do not do it, accountability coaching is the cheaper and more honest answer.
What people ask about strategic growth coaching
How is this different from a business plan?
A plan is a document. This is a sequence of decisions made against real margin data, each one tested and then followed up. Plenty of clients end up with a plan out of it; none of them start with one.
Do you need my figures?
Yes, and reasonably current ones. If the bookkeeping is three months behind, the first sessions become a discussion about what the numbers might be, which is worth considerably less than what they are.
What if the answer is that I should shrink?
Then we will say so. Dropping a loss-making line or a bad customer is one of the most common recommendations, and it is growth in every sense that matters.
What does it cost?
Agreed on the discovery call as a fixed fee before you start, based on the programme and how often you meet.
