Your Value Gap
We use our Value Gap Calculator to identify cash that's being left on the table, and where there's room to increase your personal wealth and the business's bottom-line performance.
Your Business Roadmap
Most accountants look backwards. We look at where you want to go.
A free, 60-minute strategy session for growth-focused business owners. We identify your Value Gap and set out a clear path to where you actually want to get to — no obligation, no sales pitch.
Why join Buzz
Because you've outgrown "basic" accounting
Unlike traditional accountants who focus on historical data, we prioritise where the business is heading. If you're tired of being treated like just another tax return, the Business Roadmap session is the first step — a chance to see the value before you commit to anything.
What we cover in your free 60-minute session
Three parts, one clearer picture
Financial Clarity
We look at your lifestyle goals and the obstacles currently in the way — growth, cash flow, succession planning — whatever's blocking you from getting there.
Your Growth Roadmap
You leave with concrete direction. We talk through how accounting, coaching and advisory could support your goals, with transparent, upfront pricing — no surprises.
Is this session right for you?
If the numbers feel unclear, or growth has stalled
This session is for owners who want better results, who want proactive, ongoing support rather than once-a-year tax compliance, and who are ready to move beyond a compliance-only relationship towards a proper growth partnership.
Our No-Faff Guarantee
A straight answer, either way
This is a non-pressured, professional assessment. We'll either show you a clear fit, or we'll tell you candidly if we're not the right move — plain language, no jargon, no corporate rhetoric.
The session, minute by minute
How the hour is actually spent
- 1Before we meet
Send us your last set of accounts and, if you have them, current-year management figures. Nothing else. If you don't have them to hand, come anyway — we'll work from what you know.
- 2The first fifteen minutes: where the business is
What you sell, to whom, at what margin, and what has changed in the last year. Blunt questions, quickly.
- 3The middle: the Value Gap
The difference between what the business currently produces and what it could produce on its existing revenue. Usually it sits in pricing, margin, overheads or the amount of cash trapped in the working capital cycle.
- 4The last fifteen minutes: what to do about it
The two or three moves with the largest effect for the least disruption, in the order we'd do them.
- 5Afterwards
A written summary of what was discussed, and — if you want it — pricing for whatever support would help. You are not obliged to take any of it, and plenty of people don't.
A worked example
What a Value Gap looks like in numbers
Illustrative figures, used to show the method. Not a client, and not a forecast for your business.
A business turning over £480,000 makes £38,400 of net profit — 8%. Nothing is wrong with it. But four things, none of them dramatic, are each worth something.
- A 3% price increase held on existing volume+£14,400
- One percentage point off cost of sales+£4,800
- Two overhead lines nobody has reviewed in three years+£3,600
- Total, on the same revenue+£22,800
That takes net profit from £38,400 to £61,200 — from 8% to 12.75% — without a single extra customer. It also does something else: if the business is ever valued on a multiple of sustainable profit, the gap compounds into the sale price. What that multiple is depends on your sector, your size and how much the business depends on you personally, so we won't put a number on it here. The session is about finding your version of this list and putting figures against it. Some of it will be easy, some will be uncomfortable, and the price increase is nearly always the one people resist first and thank you for later.
Frequently asked questions
Common questions about the session
Is it really free, and what is the catch?
It is free and the catch is the obvious one: we run these because a proportion of the people who take one decide they want ongoing support. That is the whole business model and there is no point pretending otherwise. What it is not is a sales presentation with a diagnostic wrapper — you get 60 minutes on your business, a written summary afterwards, and pricing only if you ask for it. If you take the summary, act on it yourself and never speak to us again, that is a perfectly good outcome and it happens regularly.
What actually happens in the 60 minutes?
The first fifteen minutes are blunt questions about the business — what you sell, to whom, at what margin, and what has changed in the last year. The middle is the Value Gap: the difference between what the business currently produces and what it could produce on its existing revenue, which usually sits in pricing, margin, overheads or cash trapped in the working capital cycle. The last fifteen minutes are the two or three moves with the biggest effect for the least disruption, in the order we would do them. A written summary follows afterwards.
What do I need to bring?
Your last set of accounts and, if you have them, current-year management figures. Nothing else, and no preparation. If you do not have them to hand, come anyway — we will work from what you know, and a session built on your own sense of the numbers is still useful, it is just less precise. What genuinely helps is thinking beforehand about what you actually want from the business in three years, because the Value Gap only means something measured against a destination rather than against a vague ambition to do better.
What if my numbers are a mess?
Say so at the start, because it changes what the hour is useful for. It is common, it is fixable, and it is not something anyone will be sniffy about — but planning on unreliable figures produces a confident document that is wrong. Where the records are materially behind, the session becomes about establishing what is outstanding and in what order to deal with it, which is a genuinely valuable use of an hour. What we will not do is calculate a Value Gap from numbers we do not trust and present it as though it means something.
Will you try to sell me a package on the call?
You will get pricing if you ask for it, and a straight answer on whether we think we can help. If we cannot, we will say so on the call rather than send a proposal anyway — that is the No-Faff Guarantee, and it is the only part of this page that is a promise rather than a description. The realistic version: nobody spends an hour with a business owner for entirely altruistic reasons, and if there is an obvious fit we will tell you what it would cost. You are not obliged to take any of it.
Do I have to switch accountants to do this?
No. Plenty of people take the session, stay exactly where they are, and use the written summary with their existing accountant — which is a reasonable thing to do and does not offend us. If your current accountant is doing the compliance well and the only gap is that nobody looks forward, the honest answer is often to keep them and buy the forward-looking work separately, either from us or from anyone else. Switching is a bigger decision than a single session should drive.
Who is this session not right for?
Pre-revenue startups, where there is no trading history to find a Value Gap in and the useful conversation is about structure, registrations and cash runway instead. Businesses where the owner already has current management accounts, a rolling forecast and a costed plan, because they will hear things they know. And anyone who wants a free hour of technical tax advice — that is a different conversation and it will not fit in this format. If any of those is you, say so when booking and we will point you at the right thing.
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